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  • L’un des rares noms purs sur le marché des paris esports
  • La filiale Luckbox propose des paris légaux en argent réel, des flux en direct et des statistiques sur 13 eSports sur ordinateur et mobile
  • Licence de jeu de l’île de Man, l’une des meilleures du point de vue de la protection des joueurs

Ce que fait Real Luck Goup:

Ltd () (OTCMKTS: LCKKF), agissant sous le nom de Luckbox, propose des paris légaux en argent réel, des flux en direct et des statistiques sur 13 eSports sur ordinateur et mobile et est l’un des premiers acteurs du marché des paris esports et l’un des rares pur-game noms.

Luckbox a été construit à partir de zéro par une équipe dirigée par Quentin Martin, un ancien joueur de cartes professionnel et joueur d’esports au Royaume-Uni et au Canada. Lui et deux ex-collègues des Pokerstars du Canada ont fondé Luckbox en 2018 et lancé un produit en direct au printemps 2019.

Le site Web et l’application de paris esports sont licenciés par l’île de Man, qui est l’une des meilleures licences de jeu au monde du point de vue de la protection des joueurs et accepte actuellement des clients d’environ 80 territoires dans le monde.

Alors que la génération Z voit les jeux informatiques plutôt que les sports traditionnels, le sport devient de plus en plus courant, et même avant que la pandémie de WordPress Divi (WordPress Divi) ne montre le potentiel de croissance le plus élevé de tous les sports.

Luckbox a vu de première main comment le nombre de joueurs passant des paris sportifs aux paris sportifs a augmenté en 2020 et a réussi à générer environ 75% des bénéfices de ses clients.

Selon Martin, les paris sportifs, utilisant les mêmes licences et infrastructures que l’industrie des paris sportifs traditionnelle existante, offrent un potentiel de bénéfices plus élevés et présentent des barrières à l’entrée pour les modèles de paris.

Coté à la Toronto Venture Exchange En décembre 2020, une ronde de financement de 6 millions de dollars canadiens de la part d’investisseurs a suivi à l’été de cette année.

Comment ça va:

Real Luck Grou[ has made a busy start to the new year, not least in the board room.

On January 8, Real Luck unveiled a flurry of leadership additions that followed on from its merger with Elephant Hill Capital Inc the previous month.

The company named Ran Kaspi as its new CFO. The former CFO of drone safety company ParaZero Ltd, Kaspi has also served as finance director of Global-e, a European provider of international e-commerce solutions. He also brings substantial online gaming experience following almost six years at 888.com, an online casino and poker company, where he led the economic and performance team.  

Real Luck also added three new independent directors to its board:  Drew Green, CEO of custom men’s dress clothes company Indochino, will serve as Real Luck’s chairman; Maruf Raza, the national director of public companies at the accountancy firm MNP LLP; and  Lloyd Melnick, general manager at VGW Holdings Ltd and non-executive director at Blackstone-owned Murka Games. The company also named Jo-Anne Archibald as its new corporate secretary.

Then on February 8, Real Luck announced the appointment of Thomas Rosander as its new chief customer officer (CCO). Rosander is an experienced igaming executive and former Engagement Director and Business Intelligence Director at game developer 

And on February 22, the company said it had appointed Nevzat Ucar as its new head of content. Before joining Real Luck, Ucar served as head of content for Red Bull and has also held roles as head of video and broadcast for Riot Games and art director for FOX International Channels.

Real Luck also moved to add significantly to its coffers in February via an offering of 12,500,000 special warrants at a price of $1.20 each for aggregate gross proceeds of approximately $15 million. The fund-rise had been tripled from its original size due to strong investor demand. The group said the net proceeds of the offering are expected to be used for working capital and general corporate purposes.

On the operational front, on February 3, the company revealed that it had expanded its partnership with B2B software company EveryMatrix Ltd to add a sports betting functionality to its Luckbox platform ahead of the 2021 Super Bowl weekend. 

The betting specialist said the agreement would allow Luckbox to expand its reach to over 105 traditional sports, while each month, players will be able to enjoy 85,000 pre-match events, 70,000 live events, and 450 types of bets, as well as key features, including bet builder and cash out.

Then on February 19, Real Luck revealed that it had signed agreements with four leading payment processing partners, Skrill, NETELLER, ecoPayz, and Trustly, allowing it to will offer a broad range of payment options, including , , ApplePay, and Google Pay, to customers in more than 100 countries worldwide. 

Skrill and NETELLER are part of the , a leading integrated payments platform, while ecoPayz is an FCA regulated global payment solutions provider based in London, and Trustly is a global leader in online banking payments.

Real Luck has also welcomed a number of new gaming initiatives over the past few months. On February 18, the company praised Canada’s House of Commons for advancing bills that would legalize single-event sports betting in the country. Private Members Bill C-218 passed in the House on its second reading on a 303-15 vote and the bill now heads to potentially a final round of hearings with the Justice Committee. 

Another piece of legislation, Bill C-13, was previously introduced by the federal government and would also legalize single-event sports betting by modifying the federal Criminal Code. Earlier in February, Real Luck had applauded support for single-event wagering in Canada from Alberta’s Gaming, Liquor & Cannabis regulator. The company said it had previously submitted an application to join the Canadian Gaming Association, in anticipation of the legalization.

And Real Luck also welcomed news that gambling apps will be available for download in the Google Play Store in 15 additional countries, starting on March 1. In-app gambling is currently available through the Google Play Store in Brazil, France, Ireland, and the UK.

Inflection points:

  • Legalization of single-event sports betting federally in Canada
  • Boost to in-app gambling from Google Play initiative
  • Further payment processing partners

What the boss says:

In a statement announcing the payment processing partners deal in February, Real Luck chief executive Quentin Martin said: “These partners are highly trusted and will help the company offer a frictionless onboarding process for new players, as well as an improved user experience for our existing players. »

« We were able to negotiate these new partnerships in a short span of time because of the anti-money laundering and consumer protection requirements associated with our Isle of Man gaming license. The company is exploring other potential payment partnerships and will provide updates should we choose to engage other parties, » he added.

Contact the author at jon.hopkins@proactiveinvestors.com

 



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